Let's face it, we all want to rank well (get a decent amount of exposure) in Google search. In fact, some people have even built websites hoping that they will succeed online with Google traffic alone. While I don't necessarily agree with this type of plan because it can be nerve wrecking knowing that your future is in someone else's hands, I do understand why people want this traffic so badly -- it's convenient; pretty much automated; very well targeted; from my experience, it converts well and most importantly, it's FREE! Of course, in order to get this traffic, we need a plan and in order to setup a plan, we need to understand what we are working with. In this case, we need to try and understand Google's ranking factors.