Free Shopping Comparison Sites — Top 6 Picks!

Girl with shopping bagsWhat better way to increase sales than through sites that specifically target shoppers, right?

Well, as you might already know, shopping comparison sites do just that.

As shoppers, we've all come across them at one time or another while searching the web. Right off the bat, I can think of a few popular ones like Shopping.com, Google shopping and Yahoo shopping.

So as store owners, how can we resist to advertise with them? I mean what better way to get traffic that converts well?

CoinsWe all know that this type of traffic is truly valuable and the site owners know it too! Which I guess is why most of them charge a PPC (pay per click) fee.

Now wouldn't it be amazing if there were sites offering this type of traffic for free?

Amazingly, there are quite a few.

At first, I couldn't understand how they can afford to do this, only to later realize that by offering their services for free more merchants would use them.

As a result, their product selection would grow and make it possible for shoppers to find exactly what they are looking for. 

Therefore, it probably goes without saying that these sites are becoming more and more popular as each day passes, and that their potential to deliver sales is growing as well.

So without further ado, here are my top 6 picks!

Bing ShoppingBing Shopping — Getting Started

Bing Shopping is truly one of my favorites. I have received a decent amount of traffic from them and did well with sales. At one time, this was a paid service but luckily, this service is now free to use and I hope it stays that way.

I especially like how easy it is to get exposure due to the very few merchants submitting their products. Unlike with Bing search which has many stores competing against yours for the top spot.

Instructions on how to submit your items and create a Bing Shopping feed can be found on the "Bing Shopping — Getting Started" page that I linked to above.

If you have a small inventory, you can create the feed in Excel (or similar) program. Of course, if you have a large inventory, you may want to create the feed automatically through your website. This will be easy to do if your shopping cart has this functionality built in, or if an add-on that can generate the feed exists. If not, you can always hire a programmer.

Note that Bing has partnered up with Shopping.com, therefore, if you are submitting your products to Shopping.com, know that your items will also show up on Bing shopping automatically. Now if you are only submitting a portion of your inventory to Shopping.com, you may want to submit the remaining items to Bing manually.

TheFindTheFind Merchant Center

This is one of the most impressive sites that I have seen in a very long time. I have been using this site for a long time (both as a buyer and as a merchant) and I really like them.

First off, they are amongst the easiest shopping comparison sites out there because if you don't know how to create a product feed, TheFind will automatically index your items by crawling your site.

While this is great, I do recommend creating a feed if possible because by doing so, you ensure that all of your items are included. This also ensures that your item information is accurate, and it also allows you to setup scheduled feed fetches.

Note that TheFind accepts feeds in Google Shopping format (very popular), so if your shopping cart can generate this type of feed, know that it will work with TheFind.

ShopWiki — add your siteShopWiki — add your site

ShopWiki is another amazing site that let's you submit your items quickly and easily. Just visit the link above enter your store's URL and ShopWiki does the rest. Easy, right?

Pinterest GiftsPinterest Gifts

As you may already know, Pinterest is becoming more and more popular as each day passes, but did you know that they are now becoming of more interest to shoppers?

When I first heard about this, I thought it was just through their images, but I was amazed to see the gifts section. This section is amazing because it not only includes images, but also prices. That's right, potential shoppers can now pin and compare items.

The selection is also pretty amazing since it features a nice variety of items.

KaboodleKaboodle

This is like a social bookmarking site for shoppers. Kaboodle just looks amazing and it's pretty easy to add items here. Just click the Add to Kaboodle link or add the Kaboodle button to your internet browser.

Since this is a social site, shoppers can vote and share their favorite items with their friends and other members on the site.

You can even add the Kaboodle button to your product pages!

DealOzDealOz Merchant Center

While DealOz does charge a PPC on a few categories, a majority of categories are free to list in.

I especially like that DealOz accepts numerous feed types like Google shopping, Yahoo shopping, Shopping.com and more -- makes things so convenient.

So there you have it — 6 great ways to attract shoppers for free!

Add new comment